A lot of videos are popping up on the Internet lately surrounding the ALS Ice Bucket challenge. What started as a silly way to raise awareness of the need for ALS research or be punished has actually led many people to both take up the challenge and donate.
Say what you will about those posting the videos, but know that they have raised about $5 million so far. The donations from this time last year were in the mid $30-thousands.
So cool off and hopefully donate to a great cause!
http://www.als.ca/ICEBUCKETCHALLENGE